Posts From Rick Liebling
Q&A with Michael Antwi of Arsenal FC
FULL DISCLOSURE: Not only am I an Arsenal fan, I’m the founder of Arsenal America , the official U.S. supporters club for the team. So it’s no surprise that I would
Q&A with Scott Sandalow of the New York Red Bulls
The MLS kicked off its 21st season this past weekend and the league continues to grow and mature in new and exciting ways. While the league still struggles with certain
Talking the Future of Sports and the Digital Revolution with Alan Wolk
From rights fees and fragmenting audiences to livestreaming, 2nd screen and social platforms, seemingly everything is up for grabs. When it comes to the new realities of broadcasting, there’s no better person to speak with than Alan Wolk
Strategic Partnerships: Google’s YouTube and IPL shake up sports media
Earlier this week the New York Times had an interesting article on sports broadcasting as viewed through the recent YouTube – IPL Season 3 experiment. While the financial winners and losers of the arrangement are not known, we do know that it was a win for many fans, including myself, who viewed matches and highlights.
Connecting Brands and Clubs
Sponsorship and Marketing consultant Rick Liebling looks at the links between top brands from European football (Sport+Markt 2009/10 study) with the Deloitte & Touche Money League of Clubs with some interesting results.