Posts From Rick Liebling

Rick Liebling
Rick Liebling 8 posts

Rick Liebling is a veteran sports marketing professional based in the United States. Over his career he has worked with brands to help leverage sponsorships of FIFA and UEFA events, F1, cricket and just about every American-based sports league. You can follow him on Twitter (@RickLiebling) or connect via Linkedin.

Q&A with Michael Antwi of Arsenal FC

FULL DISCLOSURE: Not only am I an Arsenal fan, I’m the founder of Arsenal America , the official U.S. supporters club for the team. So it’s no surprise that I would

Q&A with Scott Sandalow of the New York Red Bulls

The MLS kicked off its 21st season this past weekend and the league continues to grow and mature in new and exciting ways. While the league still struggles with certain

Talking the Future of Sports and the Digital Revolution with Alan Wolk

From rights fees and fragmenting audiences to livestreaming, 2nd screen and social platforms, seemingly everything is up for grabs. When it comes to the new realities of broadcasting, there’s no better person to speak with than Alan Wolk

Q&A with FC Bayern Munich’s Media Manager, Cristian Nyari

Rick Liebling recently had the opportunity to connect with Cristian Nyari, Bayern’s Media Manager, who shared some of the insights and strategies Bayern uses in their social programs.

Strategic Partnerships: Google’s YouTube and IPL shake up sports media

Earlier this week the New York Times had an interesting article on sports broadcasting as viewed through the recent YouTube – IPL Season 3 experiment. While the financial winners and losers of the arrangement are not known, we do know that it was a win for many fans, including myself, who viewed matches and highlights.

The Boat Race: A Social Media opportunity floating away

One of the finest traditions in sport takes place this weekend, but if you spend most of your time on Social Network sites you may not even know. Rick Liebling looks at an opportunity missed this weekend.

India Rising

Rick Liebling on how F1, Cricket, YouTube and Mobile will turn India into the hottest Sports Market in the World

Connecting Brands and Clubs

Sponsorship and Marketing consultant Rick Liebling looks at the links between top brands from European football (Sport+Markt 2009/10 study) with the Deloitte & Touche Money League of Clubs with some interesting results.