Posts From Prerna Acharya

Lionesses squad announcement aims to make similar marketing campaigns obsolete

The goal for the England women’s team World Cup squad announcement was to raise profile of the players – ensuring that similar marketing campaigns will be unnecessary in the future.

Man City and Leverkusen show how capturing the mood pays off on social

Reactio to the Champions League defeat to Tottenham mirrored AS Roma’s joy at the same stage last year.