Posts From Prerna Acharya
Backlash felt by Three UK shows ambush marketing is risky at Women’s World Cup
Ambush marketing always takes place at major sporting events – but will brands think twice this time if they’re not already stumping up cash to support the women’s game?
Lionesses squad announcement aims to make similar marketing campaigns obsolete
The goal for the England women’s team World Cup squad announcement was to raise profile of the players – ensuring that similar marketing campaigns will be unnecessary in the future.
Man City and Leverkusen show how capturing the mood pays off on social
Reactio to the Champions League defeat to Tottenham mirrored AS Roma’s joy at the same stage last year.
