Posts From Parker Sikes
AS Roma introduce Botistuta – the club’s new chatbot
AS Roma’s new chatbot will answer fans’ questions about the team.
Rashford birthday celebrations show how both Man United and the player capitalise on popularity
United celebrated Marcus Rashford’s birthday by bigging the player up more than most on their birthdays.
Barcelona integrate sponsors into El Clasico celebrations, adding value for partners
Barcelona includes their sponsors, Pro Evolution Soccer and Rakuten, in their celebrations of their win in El Clásico.
Discovery and the PGA Tour to launch GolfTV
GolfTV is coming in January to be sport’s first global platform.
Halloween gives teams a chance to show the personalities under their masks
Halloween has arrived and sports teams around the world are celebrating.
DSLondon – TV to Digital: The changing face of sport on TV
Join us in central London in November for a discussion on OTT, live streaming and the future of sport on TV.
On-field advertisements distract viewers during the Bledisloe Cup
Bledisloe Cup match between Australia and New Zealand saw problems for CGI on-pitch advertising a year before the technology is due to be used in the World Cup.
Perceptions of esports are changing as video games are integrated into schools
Nintendo pushes the use of video games in education, which is helping to change people’s ideas about esports.
Chicago Bulls and Angry Birds give fans a new perspective
The partnership between Angry Birds and the Chicago Bulls is an innovative one that will hopefully launch more unconventional sponsorships to benefit all parties.
YouTube TV shows AR ads during the World Series
YouTube and MLB partnered during the World Series to give fans a glimpse at the future of sports advertising.
