Posts From Kenneth Berard

Kenneth Berard
Kenneth Berard 1 posts

Kenneth is CEO at Optimy and a passionate entrepreneur, with over 15 years of experience in entrepreneurship and business development. He founded Optimy back in 2011 together with Christophe Deliens, CTO of the company. Optimy is trusted by more than 160 organisations worldwide with a retention rate of 98%. The company has grown fast over the past 5 years and has a vision of becoming the leading customer-oriented sponsorship & grant management software in the next years.

The secret behind sports sponsorship management

Sponsorship spending is increasing year over year. As IEG recently pointed out, sponsorship is predicted to reach US $60 billion by the end of 2016 – the majority of which