Posts From Joe Merrill
Samsung launches brainBAND project to track head trauma in sport
Samsung Australia has announced a project they’ve called brainBAND which is to help spot head injuries in contact sport and monitor the ongoing effects like concussion. In seeking to find
Paris Saint-Germain introduce new hashtag to increase fan involvement
Ahead of PSG’s Champions League clash with Chelsea on Wednesday night, the club has launched the #PSGBlockbuster campaign throughout its Twitter channels to generate fan involvement in the fixture. The hashtag
Charlotte Hornets host 90s Nickelodeon themed night
In a move that may become quite common as clubs look to engage more one to one with fans, NBA’s Charlotte Hornets threw it back to the 90s on Tuesday
Ball prediction technology tested during College basketball games
The NBA could take a strange new turn with startup company Sportstech developing an expansion of the current prediction technology that predicts in advance where a ball will land. Oregon-based
U.S. Soccer hails in new crest with new tech
The U.S. Soccer governing body has launched its new branding including a new crest logo via an interactive virtual reality experience. In taking somewhat of an unorthodox approach in launching
PGA introduces VR to enhance home-viewing and training experience
The PGA TOUR has announced a partnership with virtual reality (VR) startup IM360 and Oculus which will not only assist golfing enthusiasts but look to improve the fan experience at
Why NFL’s move to Los Angeles isn’t a sure winner
After years of the NFL leveraging Los Angeles in order to keep current franchises and its fan bases meeting their obligations to the league, the organisation has finally put its foot
The big winners from Super Bowl 50
America’s “big game” is not only one of the most important days on the country’s sporting calendar, but also for brands. Taking into consideration that during last year’s Super Bowl,
ESPN ends exclusive advertising deal with DraftKings
Things just keep getting worse for US gambling website DraftKings after global sports broadcaster ESPN terminated an exclusive advertising deal with the daily fantasy sports app after just one month.
CBS and NBC Complete Massive TV Deal With NFL
Thursday Night Football will celebrate its 10th anniversary in 2016 in a big and potentially costly way, especially for the broadcasters. The NFL has announced that it will increase the number
