Posts From James Bayliss

Barcelona launch new digital strategy set to improve understanding of their fanbase

FC Barcelona have launched a new digital strategy which uses data to better understand their global fans, changing consumer habits, and improve the offers of tailored products and services. The

Gareth Bale launches new Esports team

Real Madrid and Wales football superstar Gareth Bale has today launched a brand new esports organisation called Ellevens Esports. The franchise initially launches with a FIFA team and will make

Introducing the Football Content Awards

After eight years, the Football Blogging Awards has now rebranded as the Football Content Awards. In that time, they have become the number one awards ceremony and platform for the

Android TV joins Samsung as part of LaLigaSportsTV coverage

This latest OTT news comes from La Liga LaLigaSportsTV is now available to all users who have a Smart TV. The LaLiga OTT, which offers free live coverage of over

The top takeaways from our Euro 2020 event

Our star-studded panel of Jim Lucas (Managing Editor at the FA), Chris Bryant (Head of Tournament Delivery Euro 2020 & 2021) & Barry Flanigan (Chief Product Officer at COPA90) had

Nielsen Sports reveals the tennis stars set to capitalize on and off the court

This story was provided by Nielsen Sports Nielsen Sports, the global leader in sports industry analytics, has released its analysis into the digital performance of the next generation of rising

Introducing our third panellist for our Euro 2020 event: COPA90’s Barry Flanigan

On the 28th January, Digital Sport will be hosting our first event of the decade, looking at Euro 2020 and the digital challenges it faces in this unique year as

Digital Strategy Director at LaLiga Alfredo Bermejo discusses 100m social media followers

Last month, LaLiga surpassed 100 million followers across all its social media platforms. Over six years of work has seen the organisation consolidate its presence on 12 different social media

Introducing our second panellist for our Euro 2020 event: The FA’s Chris Bryant

By Ash Dunsford-Tagg & James Bayliss On the 28th January, Digital Sport will be hosting our first event of the decade, looking at Euro 2020 and the digital challenges it

Comcast NBCUniversal Launches SportsTech

Comcast NBCUniversal has launched SportsTech, a global accelerator for sports technology startups. Unique international partnership combines Comcast NBCUniversal, one of the world’s largest  sports content distributors, with six iconic sports