Posts From Germain Massoué

Germain Massoué
Germain Massoué 27 posts

Germain is a French social media intern at Snack Media and writer for Digital Sport. Follow him on Twitter: @Germain_Nayver

FIBA installs instant replay technology for referees

Liège, Belgium, 12 July 2016 – EVS, the world leader in live video technology for broadcast and new media productions, has supplied FIBA, the International Basketball Federation, with its Xeebra

Barcelona launches controversial campaign with #WeAreAllLeoMessi

Most brands, organisations and rights holders have launched engaging campaigns to increase interaction with fans across social media platforms. However, as seen with the case below, sometimes they don’t go exactly

Sports Revolution implements two major partnerships for 2016/17 European basketball season

Chosen to activate deals for FMCG brand 7DAYS with Euroleague and Eurocup Basketball, Sports Revolution, the London-based International sports, media and digital marketing agency, has been chosen as the exclusive agency

Standard Life follows Andy Murray in ‘Master Your Dreams’ campaign

The penultimate film in the compelling ‘Master Your Dreams’ series created by Standard Life attempts to capture the weight of expectation which sits upon the shoulders of one of Britain’s

Tottenham Hotspur unveil new kit on Facebook Live

After Chelsea FC became the first club in the Premier League to unveil their new home kit on Facebook Live, Tottenham Hotspur have released early this morning their new kits via

Manchester City sign their first FIFA eSports player

After West Ham became the first club in the Premier League to sign an eSports player, Manchester City have also followed suit. They have revealed this morning their fourth signing

Everton’s latest innovation set to boost digital engagement

Everton has launched a new, fully-integrated website reward programme designed to increase engagement between fans, the club and club partners. It is the latest innovation to come out of the

Football comes out on top in Chinese broadcast report

Football has always been one of the most supported sports in China since professional leagues were created. Nowadays, the government encourages the biggest Chinese brands to invest in this sector

USA Basketball reveals team via social

On Monday afternoon, USA Basketball revealed the 12 NBA players who will represent Team USA for the Rio Games in a subtle way using social media platforms. Instead of waiting

NFL & Cirque Du Soleil team up for NYC Times Square experience

The NFL and Cirque du Soleil have announced a partnership for the creation of a space dedicated to the most popular sport in America in Times Square. The venue, which