Posts From Eli Lederman

What brands should know about engaging ‘Nex Gen’ fans on social media

New data from Media Chain shows how important social media is to the next generation of football fan, but also infers best practices.

Eleven Sports will keep La Liga rights but loses Serie A and Eredivisie to Premier Sports

Eleven Sports will continue to broadcast La Liga in the UK with the intention to continue into next season, but sheds Serie A and Eredivisie rights.

How NFL teams celebrated and commiserated on social following Championship Sunday

After an epic Championship Sunday in the NFL, team social media accounts celebrated and commiserated with their fans.

NBA sets eyes on Paris for future overseas play

The NBA has been hosting games in London for years, but now looks set to move its European series game to Paris in 2020.