Posts From Darpan Mangwani
‘Dark Social’ wins out over public social media platforms as the place to share content
Most shares are conducted in ‘dark’ private messaging apps, which marketers can’t track.
F1 meeting to be held on Tuesday and could be crucial for the future of the sport
Formula One is set for a potentially important meeting on Tuesday.
The NBA League Pass micropayment strategy is a sure-fire way to win over Millennials
NBA League Pass micropayments care for Millennials by letting them choose their own path.
FIFA aims to take back control with expansion of the Club World Cup
Plans to revamp the Club World Cup are not universally popular, but a larger tournament featuring the best teams would take its place at the top of the club game.
Eleven Sports introduces new streaming service in Japan
The online sports streaming broadcaster has added Japan to the list of countries where it is active.
NBC Sports and Sky Sports to simulcast content at next week’s Players’ Championship
Ahead of this year’s Players Championship at the iconic Sawgrass course in Florida, Sky Sports and NBC will simulcast and promote each other’s content.
Formula E makes its way back to London in 2020 and is set to feature a unique track
Formula E is coming to London again, and it will feature a unique track.
Five reasons why football teams continue to invest in esports
Esports is a massive opportunity for sports teams and here’s why you’ll see more football clubs
Fly Emirates highlight the pros and cons of activating Real Madrid marketing strategy in El Clasico
Could the brand have executed this better? Or was their message always going to be diluted either by poor form or a less interesting match?
Wolves to take advantage of growing eSports market in China with a team of their own
The high-flying Chinese-owned Premier League club invested their own esports team at the start of the season and are now using their involvement to grow the brand in China.
