Posts From Daniel McLaren

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

Liverpool FC and Lotus Racing to speak at ‘Social Media & Sport Summit’ in London

We are delighted to announce that Liverpool FC and Lotus Racing have joined an already fantastic speaker line up for the Social Media & Sport Summit in London next month.

Sir Geoff Hurst’s England 2010 World Cup App

With the World Cup in full swing and England about the face the old enemy Germany in the last 16 there is an alternative way in which to find out the last news and views. iSport Global and Synappsis have launched the must-have World Cup app every England fan will be desperate to own.

Empty Seats and Unsold Hospitality – A Successful South African World Cup So Far?

There were fears before the World Cup and now it is becoming a reality. Attendances at some of the games have been lower than expected and the blame is being firmly laid at the doorsteps of corporate, foreign and government ticket holders.

Nottingham set for social media in sport showcase

Notts County’s Meadow Lane ground will host the first ever Social Media & Sport Summit in Nottingham next month. The oldest football league club in the world hosts the half day event on Thursday 1 July from 8.30am and is open to anyone involved in or interested in the business of sport and social media.

Is FIFA deliberately kicking themselves out of the Social Media World Cup?

South Africa 2010 is being billed as the ‘most social’ Football / Soccer World Cup of our generation. However, if you have a dig around the official website for this year’s tournament, you don’t really get that impression – in fact, it almost seems like FIFA are ‘anti’ social media.

adidas beat Nike to win the World Cup

Herbert Hainer, CEO Adidas, speaks openly and honestly about his efforts to knock Nike off the Top Spot in 2010 by leveraging the firm’s $200 million World Cup sponsorship push to its full advantage.

Nike’s new ‘Write The Future’ advert – genius!

Tomorrow’s Champions League Final between Inter Milan and Bayern Munich will see the Television debut of the Nike’s new epic football commercial. Not only will TV viewers love it but it is set to become another viral phenomenon as it gets tweeted and imbedded in blogs like this around the world.

London Sports Networker Event

Monday this week saw the first co-hosting of an event between and The UK Sports Network. LinkedIn author and speaker Lewis Howes was over from the US and, as is now customary, held an event for sports networking professionals in the city of his visit.

Reading FC – How Social Media Can Win Me Back

Reading is a mid-table Championship football club that has lost my support over the last few years. Daniel McLaren looks at how they can use Social Media to win him round and boost their off-field activities in the process.

Sport & New Media – a new conference for a new world?

Now that the dust has settled and we go about our daily business after the first ‘Sport & New Media Conference’ in Manchester. I have been staring at my notes from the day, lots of facts and figures taken down from presentations given by Ben Gallop from the BBC, Andrew Croker from Perform, Andy Smith from BUCS, Alastair Hill from comScore and Ben/Phil from Made By Fudge