Posts From Daniel McLaren
Empty Seats and Unsold Hospitality – A Successful South African World Cup So Far?
There were fears before the World Cup and now it is becoming a reality. Attendances at some of the games have been lower than expected and the blame is being firmly laid at the doorsteps of corporate, foreign and government ticket holders.
adidas beat Nike to win the World Cup
Herbert Hainer, CEO Adidas, speaks openly and honestly about his efforts to knock Nike off the Top Spot in 2010 by leveraging the firm’s $200 million World Cup sponsorship push to its full advantage.
Nike’s new ‘Write The Future’ advert – genius!
Tomorrow’s Champions League Final between Inter Milan and Bayern Munich will see the Television debut of the Nike’s new epic football commercial. Not only will TV viewers love it but it is set to become another viral phenomenon as it gets tweeted and imbedded in blogs like this around the world.
London Sports Networker Event
Monday this week saw the first co-hosting of an event between Sportsnetworker.com and The UK Sports Network. LinkedIn author and speaker Lewis Howes was over from the US and, as is now customary, held an event for sports networking professionals in the city of his visit.