Posts From Daniel McLaren

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

Zlatan the megalomaniac and Pay-as-you-go live streams in today’s Daily Digest

Catch up with the news with the latest instalment of the Daily Digital Digest.

Players Tribune to expand to Europe, marketing at the Russia World Cup and how clubs are using social media to boost sponsor exposure

  It’s almost the end to another busy week, and a rare weekend off for most Premier League social media managers due to the international break. England take on Holland

How AR glasses will kill smartphones, notes from 2018 SXSW and why Facebook will never be the same

  We’re now well and truly into conference season with Ad Week Europe taking place this week and SXSW already been and gone. If you couldn’t make it to them

How we have a content problem, digital Panini World Cup stickers and ‘All Or Nothing’ for Man City

A look at the best digital sport content out there today in our Daily Digital Digest.

Javier Mascherano gets into esports, a night in life of Chicago Bulls & how FAANG are coming for your TV sports

  The esports world is still providing us with plenty of news, with recent news that Javier Mascherano is getting involved as well. Athletes are seeing the growth in the

Leeds United launch inaugural Sports Tech Demo Day

Leeds United Football Club, in association with their Official Global Payments Partner, has announced the launch of their inaugural Sports Tech Demo Day on April 17, 2018.

Formula One locks in Snapchat, Dugout eyes livestreaming rights & find out which AFL clubs are turning to tech

A new week and the countdown to the start of the Formula One season has properly begun with the first race in Melbourne this weekend. So expect to see much

#7: Tango Squads, a deep-dive into US esports and how AI is being used in sport

The latest edition of the Daily Digital Digest, taking you into the weekend.

adidas Football, Paul Pogba and influencer marketing – but not as we know it!

Adidas Football, THAT Paul Pogba transfer, and their new approach to influencer marketing

#6: Putting the ‘Pun-desliga’ on the map, March Madness in VR and removing AI bias

Morning all! After a day of running around London yesterday I’m back in charge of the Daily Digital Digest (thanks Chris for stepping in). Tomorrow I’ll be hanging around at