Posts From Chris McMullan
Hashtag United and a new era of footballing fan engagement
Last week, YouTube influencer football team Hashtag United appointed sport and entertainment consultancy, Clifford French, to manage the team’s matchday sponsorship opportunities. As an amateur football team, Hashtag United, with
Leeds are the real United for Online Merchandise Conversion
This is a guest post, written by Lewis Holland, CEO of DiscountIF, a football merchandise promotions engine, converting fan engagement into online sales. The team at DiscountIF team have been
The #1 Source of Unrealized Revenue by Sports Teams Today
This is a guest post by Stefan Kollenberg, Director of Engagement at Brizi, who create Fan-Controlled cameras that overlay authentic branding on user-generated content. Great content has never been more
Sky Sports acquire Diagonal View and look set to shake up the social media landscape
Last week, Sky announced that they had acquired Diagonal View, a social media content producer, probably best known for the production of the football YouTube channel, The Football Daily. The
Juventus creates new fan app with access to highlights and bespoke content
There seems to be a new trend emerging among football clubs. Over the last few weeks, both Manchester United and Bayern Munich have launched new apps, creating on-demand video accessible
The Open enlists Man City and Everton to boost ticket sales
Only a few weeks ago, Everton sealed a deal with The Open Championship ahead of the golf tournament’s return to Royal Birkdale in Merseyside this summer. The deal will see