Posts From Chris McMullan

Chris McMullan
Chris McMullan 831 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

Hashtag United and a new era of footballing fan engagement

Last week, YouTube influencer football team Hashtag United appointed sport and entertainment consultancy, Clifford French, to manage the team’s matchday sponsorship opportunities. As an amateur football team, Hashtag United, with

Leeds are the real United for Online Merchandise Conversion

This is a guest post, written by Lewis Holland, CEO of DiscountIF, a football merchandise promotions engine, converting fan engagement into online sales. The team at DiscountIF team have been

Amazon’s NFL deal paves the way for a sports rights arms race between streaming companies

After its season-long stretch of streaming Thursday Night Football on Twitter, the NFL’s new online home for midweek games will be Amazon from next season, after the online retail company

The #1 Source of Unrealized Revenue by Sports Teams Today

This is a guest post by Stefan Kollenberg, Director of Engagement at Brizi, who create Fan-Controlled cameras that overlay authentic branding on user-generated content. Great content has never been more

Sky Sports acquire Diagonal View and look set to shake up the social media landscape

Last week, Sky announced that they had acquired Diagonal View, a social media content producer, probably best known for the production of the football YouTube channel, The Football Daily. The

Five things we learned from the Digital Sport Innovation conference

On Monday at Hotel Football, we were treated to a host of different speakers from across a range of topics. Such was the diversity of talks, we covered data, new government

Juventus creates new fan app with access to highlights and bespoke content

There seems to be a new trend emerging among football clubs. Over the last few weeks, both Manchester United and Bayern Munich have launched new apps, creating on-demand video accessible

The Open enlists Man City and Everton to boost ticket sales

Only a few weeks ago, Everton sealed a deal with The Open Championship ahead of the golf tournament’s return to Royal Birkdale in Merseyside this summer. The deal will see

Adidas’s ditching of TV shows the digital revolution is moving on apace

The digital revolution is growing at pace. And televising it is not on the agenda. Not for Adidas, anyway, according to latest quotes from the sportswear giant’s CEO Kasper Rorsted.

Innovation in Digital Sport – Meet the Speakers: Dan McLaren

This is our series of interviews with the speakers at the upcoming DigitalSport.co event: Innovation in Digital Sport. We talk presentations and the wider topic around the talks to whet