Posts From Chris McMullan
Augmented Reality breaks new ground fpr advertising in football matches
It’s no secret that football has become a global business. As all the different European leagues vye for supremacy, they try to boost their reach around the world. The result
AS Roma show creative club content is a winning ticket
When it comes to getting quotes from football players, quite often we’re presented with predictably bland fare. It’s understandable, really. Quotes are used in headlines and pop up on every
Why having an engaged audience is better than a big one when it comes to selling merchandise
We’re already past the point where social media is a new phenomenon when it comes to how sports teams communicate with their fans. There may be innovations and trailblazing new
BT Sport to show Champions League and Europa league finals in VR
After signing up to show Champions League and Europa League exclusively for next season, BT Sport has completed its conquest of the rights to top-level European football in the UK.
Tottenham, White Hart Lane, and a reminder of what live-streaming is really for
With all the recent hype over live sporting events on Facebook Live and Twitter, we often forget the other ways in which the platform was envisaged. The clamour for sports
Man City and Bayern Munich add a personal touch for fans around the world
It’s no secret that the sporting world is getting smaller. Social media, a globalised economy and, frankly, the internet in general all mean that everyone around the world has the
Barcelona’s 50m Instagram followers: Will the others ever catch up?
Spanish football giants FC Barcelona have become the first football club to reach 50m followers on social media platform Instagram. ???? We are now 5️⃣0️⃣ million fans on https://t.co/YlIW7rNkri ????
EFL’s iFollow to bring overseas fans of lower league football every live game next season
The English Football League yesterday announced its new iFollow service, a new digital platform to provide coverage of the Championship, League One and League Two football to fans outside of
Napoli becomes the first club to team up with Tinder
After selling Gonzalo Higuain to Juventus for one of the biggest transfer fees in footballing history, Napoli looked to have lost their talisman. They spent their money wisely, though, bringing
Pixellot and Prozone partner to provide coaches with all they need to boost performance
Sport is big business, as we all know, but success on the field is usually linked with success off it. As a result, it’s more and more important to fine
