Posts From Chris McMullan

Chris McMullan
Chris McMullan 733 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

Brighton and Hove Albion to offer fans VR incentive to attend games

If you want an innovative footballing VR experience, you should head to Brighton and Hove Albion’s Amex Stadium this weekend. The Championship football club are planning to offer fans in

Esports represents a chance for the Premier League to diversify – but a threat to broadcasters

For traditional sports, eSports presents the threat of the new kid on the block: it is a tall, mysterious and handsome leather jacket wearing novelty, and there’s an interesting possibility

French club Toulouse are winners on social media

Toulouse know all about losing. It’s not just in the name, but the French Ligue 1 club only managed to escape relegation from the top flight on the very last

Former Liverpool striker’s new app to bring outspoken opinion to football punditry

What’s the worst thing about football? Is it the astronomical wages paid to 19 year-olds who couldn’t care less about your club? Is it the low standard of the Premier

UFC’s new frontier is a huge opportunity for everyone involved

Last month, when lawmakers in New York state voted to legalise Mixed Martial Arts, it was momentous news for UFC. Given the huge growth in popularity and sponsorship over the

La Liga’s treatment of Barcelona raises questions about the integrity of rights holders

Barcelona v Valencia at Mestalla. The game had been scintillating and even, 2-2 in the final minute. But a penalty in the dying seconds gave Lionel Messi the chance to

Five things we learned from the Digital Sport Summit

The #DSSummit16 at Villa Park in Birmingham was a roaring success – an entire day of ideas from some of the best and brightest in the digital sport industry in a

French Ligue 1 announces new eSports league based on Fifa 17

The hype is beginning to solidify into something real. On Wednesday night, the French Professional Football League, the LFP, announced a partnership with EA Sports to launch e-Ligue 1 –

Twitter Lineup XIs show why lower leagues can’t compete with the Premier League

We know that football clubs like to play around on Twitter to see what works and what doesn’t. Clubs are all about protecting that brand and raking in that engagement.

What is ‘Dark Social’ and why are Adidas using it?

Over the summer, The Drum reported on a RadiumOne study that showed 77% of content from online publishers and marketers was being shared on Dark Social, only 23% was shared