Posts From Alex Pavlou

Alex Pavlou
Alex Pavlou 2 posts

Alex is a Sponsorship Consultant at Major Players, who for 15 years have been recruiting for the Marketing and Creative industries and developing a reputation as one of the most respected names in the industry. He has worked with some of the top companies in the Sponsorship and Sports Marketing industry across agencies, brands and rights holders. With a passion for the Sponsorship industry, Alex regular writes for his blog at alexpavlou.wordpress.com. Follow him on Twitter @alexpavlou or link in with him by going to http://uk.linkedin.com/in/alexpavlou

What is Branded Content and are brands taking advantage of this area of sponsorship?

Branded content (or content partnerships) has long been very hard to define especially as the definition is very elastic, meaning different things to different people.

4 reasons why companies have had to become more cautious of Sponsorship

With added interest and investment in Sponsorship, brands are now beginning to tread very carefully around the marketing tool and here are some of the reasons why