Posts From Alex Pavlou
What is Branded Content and are brands taking advantage of this area of sponsorship?
Branded content (or content partnerships) has long been very hard to define especially as the definition is very elastic, meaning different things to different people.
4 reasons why companies have had to become more cautious of Sponsorship
With added interest and investment in Sponsorship, brands are now beginning to tread very carefully around the marketing tool and here are some of the reasons why