Asia know-how for Football Business Inside

The Asian content and strategy agency Ganassa is from now on a new Knowledge Partner of Football Business Inside. 

Already the “kick-off event” of the partnership last week showed the potential of this cooperation. And what potential Asia has to offer even for small clubs.

The members of the FOOTBALL BUSINESS Network can unlock this potential in the future together with Ganassa. From now on the agency supports the members of the Football Business Network in all questions concerning presence in Asia, content production or internationalization strategies.

“The consulting of Ganassa is another exclusive service for the members of the Football Business Network. This shows that our promise to constantly expand the offer for members is meant seriously. Ganassa is highly professional, working for the big names in the business – such as LaLiga, Serie A, Borussia Dortmund or Juventus – but is also flexible enough to offer tailor-made support to smaller clubs, such as SD Eibar or Rio Ave FC. We have thus found an ideal partner for all our members,” says Thomas Maurer, founder and owner of Football Business Inside.

“We are delighted to become a part of Football Business Inside and we are looking forward to share our experience on the Asian market, as much as we are sure we will learn a lot from our peers”, Cesare Polenghi, CEO of Ganassa.

In the future, Ganassa’s know-how will also be accessible to football organizations outside the network via the various channels of Football Business Inside.

Ganassa is the third Knowledge Partner of Football Business Inside after the Dutch-based company SportsCloud International and brand expert Bernd Schusky.

Additional Information:

Who are Football Business Inside?

Football Business Inside (FBIN) is a platform for the international football business and supports the industry with sharing knowledge and connecting stakeholders. FBIN organizes events (like the Future of Football Business Conference), publishes the Football Business Magazine, reports, podcasts and a weekly football business newsletter and operates the Football Business Network.

Who are Ganassa?

At Ganassa we are a team of digital football media experts, specialized in the creation, localization, development and maintenance of websites and social media networks. We work in Japan and across Asia with a crew of local creators and editors, and we have a close relationship with the fans and the football community. Our mission is to create a bridge between the
football cultures in Asia and those across the rest of the world.

What is the Football Business Network?

The Football Business Network is a central part of Football Business Inside. The Network gathers clubs, leagues, associations and companies with the aim to support them in their non-sports development. At the moment the network consists of 19 members, with Red Bull Salzburg, AIK, VfL Bochum, Phoenix Rising FC, Companeer or Deloitte Digital amongst them.

Football Business Inside
Thomas Maurer (Founder & Owner)
+43 664 9240026

Cesare Polenghi (CEO & Founder)

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