AS Roma launch “La Magica Land”, an innovative fan zone featuring VR

For their next Serie A game against SPAL on Friday evening, AS Roma are rolling out an new experience for their fans: La Magica Land.

La Magica Land is the new, interactive and multisensory village dedicated to all Giallorossi fans near the Stadio Olimpico in Rome. This new Fan Zone, free and open to all fans at every home game, was designed for all ages with the objective of offering a new digital experience to them on matchdays.

The zone features various entertainment activities such as animations, music and notably a new VR experience where fan will be able to experience the simulation of a visit to AS Roma’s training center, Fulvio Bernardini, in 360 degrees. This experience will allow fans to be immersed with their friends inside and outside the Giallorossi training camps.

Luca Danovaro, AS Romas’s Chief Marketing Officer hopes to involve more fans in club life thanks to this village. “La Magica Land is an important investment with a high technological component. A village characterized by technology and entertainment which want to become a real reference point for our fans on match day” he told to AS Roma official website.

With this village, AS Roma want to offer to their fans not just a game, but a real full experience which starts before the kick-off in order to get closer to them: just as we used to see in the US and are now seeing more and more in Europe.

About author

Adrien Danjou
Adrien Danjou 140 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

You might also like

Preston North End look to drive partnerships with new appointment

Preston North End are looking to further grow its commercial partnerships with a new appointment in the area, some with local knowledge and experience of the Premier League. Stephen Hobin

Eleven Sports Watch Together nominated for digital prize at SPORTEL Awards 2019

Eleven Sports’ submission has been shortlisted alongside two others in the Golden Podium awards at the Sportel ceremony The Sportel Digital Prize rewards a service that enhances the way a

Juventus agree new sponsorship deal with Bud

Italian footballing giants Juventus have agreed a deal for Bud to be their new and official beer for the next three seasons, according to reports. According to Sport Business, the