For their next Serie A game against SPAL on Friday evening, AS Roma are rolling out an new experience for their fans: La Magica Land.

La Magica Land is the new, interactive and multisensory village dedicated to all Giallorossi fans near the Stadio Olimpico in Rome. This new Fan Zone, free and open to all fans at every home game, was designed for all ages with the objective of offering a new digital experience to them on matchdays.

The zone features various entertainment activities such as animations, music and notably a new VR experience where fan will be able to experience the simulation of a visit to AS Roma’s training center, Fulvio Bernardini, in 360 degrees. This experience will allow fans to be immersed with their friends inside and outside the Giallorossi training camps.

Luca Danovaro, AS Romas’s Chief Marketing Officer hopes to involve more fans in club life thanks to this village. “La Magica Land is an important investment with a high technological component. A village characterized by technology and entertainment which want to become a real reference point for our fans on match day” he told to AS Roma official website.

With this village, AS Roma want to offer to their fans not just a game, but a real full experience which starts before the kick-off in order to get closer to them: just as we used to see in the US and are now seeing more and more in Europe.

Domani per #RomaSPAL aprirà ‘La Magica Land’, il nuovo Fan Village dell'#ASRoma! Registrati in anticipo provare la nuova V.R. Experience giallorossa, il villaggio virtuale all'interno di Trigoria: https://t.co/9jvehS3yKR pic.twitter.com/oeTPhVFEvQ

— AS Roma (@OfficialASRoma) November 30, 2017