Arsenal FC launches new app for young fans

Arsenal FC is the first club in the Premier League to create an app specifically for its young fans, as it looks to engage with kids through the age of digital gamification.

Launching on iOS and Android today, the app slots into the offering of its youth brand – the Junior Gunners.

The platform includes leader boards, native video and in-app games. You can play and coach your very own digital Arsenal player or manage a six-a-side in “Squad Boss”, a Football Manager-style platform that can be played with other Arsenal fans.

The Junior Gunners app was developed by digital agency Koko with the help of young focus groups and their parents. The app is safe with no in-app purchases.

“We initially just tried to understand what type of digital proposition they wanted and after a bit of research and a bit of speaking to different agencies, we found the app world is the way we should go.”

“One of the key priorities at Arsenal is its young fans, its fans of the future,” Johnsen explained. “We all know that most football fans choose their team while they’re young – especially here in the UK and northern Europe – so we really want to encourage that even further through our Junior Gunners scheme.

“We want to be able to offer them a bit of a community, where they can experience what Arsenal life is like.”

About author

Germain Massoué
Germain Massoué 27 posts

Germain is a French social media intern at Snack Media and writer for Digital Sport. Follow him on Twitter: @Germain_Nayver

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