ALFA ROMEO RACING ORLEN FORMULA ONE TEAM EXTEND PARTNERSHIP WITH BUILT FOR ATHLETES

Alfa Romeo Racing ORLEN Formula One team and Built for Athletes are set to continue their successful partnership for the 2021 world championship.

After a successful first year supplying the Hero 1.0 backpack to the historic team, Built for Athletes will now provide the Alfa Romeo Racing ORLEN Formula One team, including drivers Kimi Räikkönen, Antonio Giovinazzi and Robert Kubica with the next generation Hero 2.0 backpack for the 2021 season.

As the team’s official backpack supplier, Built for Athletes will equip the Alfa Romeo Racing ORLEN squad with their award winning 45L backpack which can handle any racing setting, from the dry deserts of the Middle East to the humid urban climates of South East Asia.

Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG: “We are very pleased to extend our successful partnership with Built for Athletes. The Hero backpack proved a very popular accessory with everyone in the team: practical, with lots of capacity and suited to our demanding travel schedules. The Hero 2.0 version is the direct result of the feedback of the team: Built for Athletes delivered another great product that will serve us well from the start of the season until the very end.”

Nick Costello, Founder at Built for Athletes: “We’re delighted to continue our partnership with one of the most historic racing teams on the grid and remain the official backpack supplier of Alfa Romeo Racing ORLEN for the 2021 season. Designing the 2021 ARRO backpack has been a collaborative process and we’re confident the end result is a functional, versatile and robust product which will become a core piece of kit for Alfa Romeo Racing ORLEN mechanics, engineers, management team and drivers alike.”

Danny Costello, Marketing Director at Built for Athletes: “We’re thrilled to continue supporting the Alfa Romeo Racing ORLEN team for the 2021 season. Being chosen again as official backpack supplier for such a prestigious racing team is a great achievement for the brand, something we’re very proud of and a fantastic endorsement for the quality of our products.”

Featuring a deep black body with red inserts and adorned with the team logo, the Hero 2.0 backpack will incorporate new features – such as two side holders for 750ml bottles, a full Velcro upper pocket for maximum personalisation and laser-cut MOLLE webbing for a stronger and cleaner aesthetic – developed as a result of the team’s experience in the 2020 season.

The practical compartments provide lots of storage opportunities for the technical and personal equipment of travelling personnel, including PPE, sanitizer and other hygiene devices hat have become commonplace since the start of the Covid pandemic.

Improved, resilient and reliable, the Hero 2.0 backpack will be a trusted companion for every team member in the paddock and on their travels.

Media contact:

alex@wentworthpr.com
press@sauber-group.com

Will Ponissi, Senior Communications Manager, william.ponissi@sauber-group.com, +41 79 591 57 85
Katharina Rees, Communications Manager, katharina.rees@sauber-group.com, +41 79 757 52 85

About Built for Athletes:

Built for Athletes was formed in 2018 after CEO, Nick Costello became frustrated at being unable to find a functional, hard-wearing, stylish backpack. Taking the classic military design as a starting point, Built for Athletes tested, upgraded and improved its product. Now Built for Athletes is satisfied that it’s created the best in class fitness backpack, the Hero Backpack. Today it’s trusted by fitness industry experts and elite athletes.

Built for Athletes increased its product range with the introduction of a 25L backpack to compliment the successful 45L version as well as a number of accessories including water bottles, meal preparation boxes and wash bags. The Hero Backpack 2.0 will take whatever you throw at it, made from tough high-density polyester, it’s waterproof and rip proof with lots of pockets for all your kit. The best-in-class fitness backpack is fully customisable via the addition of patches to velcro strips and each backpack comes with a USA badge and Built for Athletes patch as standard.

Built for Athletes believe an athlete’s mindset is to surpass boundaries, continually striving for high performance, to never settle once a goal is achieved but raise the bar higher and go again. #athletesneverstop  

About Adler Pelzer Group:

Adler Plastic, founded in Ottaviano (NA), Italy, in 1956, is a leading company in the design, development and manufacturing of components for the automotive industry. It is a specialist in the construction of carbon fiber floors and structures and, with vast experience in the creation of systems for acoustic insulation, thermal comfort and interior design for vehicles in the automotive, aerospace and railway industries, the company has a presence in 21 countries.

About Sauber Group of Companies:

The Sauber Group of Companies is composed of three operational entities: Sauber Motorsport AG, which operates and manages the Alfa Romeo Racing ORLEN Formula One team; Sauber Engineering AG, which focuses on prototype development and additive manufacturing; and Sauber Aerodynamik AG, which conducts full and model-scale testing in the factory’s state-of-the-art wind tunnel and creates ground-breaking innovations in the field of aerodynamics. The companies collaborate closely and share know-how to apply the expertise of more than 500 dedicated individuals at the headquarter in Hinwil, Switzerland, to all internal and external projects. Since its founding in 1970, the passion for racing has been at the heart of Sauber.

For more than 50 years, the innovative Swiss company has been setting standards in the design, development and construction of race cars for various championship series, such as Formula One, DTM, and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional and privately held teams in the sport. After 25 years of competition in Formula One, the company launched a long-term partnership with Alfa Romeo in 2018 and enters the 2021 championship under the team name Alfa Romeo Racing ORLEN.

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