SL Benfica and Adidas renew contract until 2027

Portugal’s most successful club and iconic German apparel company announce extension of longstanding relationship by launching video of new shirts. SL Benfica and adidas have just announced the renewal of

eToro Announced As Discovery’s Official Financial Services Partner For Its Olympic Games Tokyo 2020 Coverage In Europe

  Partnership sees eToro named as the exclusive financial services partner of Discovery’s athletics, swimming, diving and team sports coverage this summer eToro to leverage Discovery’s scale and platforms to reach the widest possible audience in Europe during the Games Partnership provides eToro new opportunity

New ‘Inside The Tour’ Podcast Tells The Definitive Story Of The ‘97 British Lions, By Those Who Were There

New 10-part podcast series (an Auddy Original) delivers the inside track on the British and Irish Lions legendary 1997 tour to South Africa ‘Inside the Tour – The Lions 1997’ features interviews with Lions’ legends Sir Ian McGeechan, Matt Dawson, Scott

Castore agrees multi-year partnership with Saracens as new era back in the Premiership begins

Castore has partnered with Saracens as the principal kit supplier upon their triumphant return to the Rugby Premiership The deal will see Castore make bespoke design kits for 21/22 season

Hotpod yoga joins the Three Lions at training camp for 2020 EUROS

Hotpod Yoga has been brought in as an integral part of training and recovery as the England football squad battle their way through the UEFA European Football Championship. Following their

Formula 1 sees significant audience growth in France, with the popularity of rising stars Pierre Gasly and Esteban Ocon fuelling interest

Nielsen Sports reveals Formula 1 in France is more popular than ever as TV viewership sees significant year-on-year growth Through the opening six races of the season France has recorded its highest average audience per Grand Prix since 2012 The Azerbaijan GP attracted 1.6

Prime Time: Paddy Power Makes Move Into TV Content With New Virgin Media And Amazon Prime Series

Bookmaker Paddy Power is making a landmark move into longform content by writing its own sitcom to be broadcasted on terrestrial TV and streaming services.   Entitled ‘The VAR Room’, the four-part series takes a tongue-in-cheek look at

KOJO Expands into New Zealand with Acquisition of Wolfcast

National creative studio, KOJO has announced the acquisition of New Zealand based boutique sports presentation business, Wolfcast. The purchase provides KOJO Sport with a solid foundation for the company to

Sport And Recreation Alliance Appoints Joymo As Exclusive Live Streaming Partner

The Sport and Recreation Alliance has announced an exclusive multi-year relationship with leading live video streaming platform, Joymo. Under the terms of the agreement, Joymo becomes the Sport and Recreation

Lions & SA Rugby Appoint Whisper Cymru As Production Partner

The British & Irish Lions and SA Rugby have appointed Whisper Cymru, part of the award-winning Whisper Group, for the upcoming 2021 Castle Lager Lions Series in South Africa. As Production Partner,

  • 1
  • 2