WePlay continues OTT expansion with Horse & Country appointment

Performance marketing agency WePlay has added global equestrian sports network Horse & Country (H&C) to its growing roster of sports streaming platform clients. The direct-to-consumer specialist has been appointed by

Metrica Sports launches free video analysis tool for grassroots football

Metrica Sports has been providing cutting edge data and video analysis to elite football clubs since 2014. Metrica has more than 80 clients worldwide, including the Spanish and Portuguese national teams,

Nielsen Sports data reveals the potential value away from the course of winning the iconic Masters Green Jacket, with delayed tournament also set to enjoy another bumper UK viewership

Nielsen Sports reveals winning The Masters can lead to substantial social media growth Sergio Garcia’s social following grew by 76% and Patrick Reid DOUBLED his following in the space of

BenQ Italy announces a new partnership with Udinese eSports

BenQ, a constant presence in the most prestigious world eSports tournaments, is pleased to announce a new partnership between BenQ Italy and the Udinese eSports team, part of Udinese Calcio

Rugby union ‘yet to fully capitalise’ on commercial potential of its comparatively young, gender balanced, affluent audience according to new report

According to Nielsen’s Sports Fan Insights, rugby is the sixth largest sport in the UK with a fanbase of 12 million, favorable age and gender splits and widespread interest in

Espo offers exclusive pre-launch access and announces new partnerships with BBG, Team BDS and BOOM Esport

Espo, the fan engagement platform that rewards collaboration between world-class esports teams, players, fans and sponsors, has expanded its roster of team partners with the addition of 3 international organizations:

Fnatic Raises $10 Million and Launches Crowdfunding to Accelerate High-Performance Esports

Crowdfunding Initiative further Engages Global Fans and Esports Audience Partners with Crowdcube to offer fans the chance to own a piece of the company Fnatic, a leading global esports brand,

ELEVEN Completes Acquisition of MyCujoo

New global sports platform a milestone moment for ELEVEN 2.0 strategy ELEVEN is delighted to announce the acquisition of live streaming company MyCujoo and its award winning MyCujoo Live Services

FIFA Secretary General inducted into International Women’s Forum Hall of Fame

In joining the IWF Hall of Fame the FIFA Secretary General joins women who were inducted for their work on tackling urgent issues the world is facing FIFA Secretary General

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