Archive
FIA World Rally Championship appoints WePlay for OTT growth
Performance marketing specialist WePlay has been appointed to drive subscriptions to the FIA World Rally Championship’s over-the-top (OTT) streaming platform, WRC+. The partnership follows hot on the heels of longtime
How to use live intent to score big with football fans – Carl White, Group Chief Executive and co-founder at Nano Interactive
Football is all about challenges. Challenging for the ball, challenging for trophies – or maybe more realistically for my beloved Aston Villa recently – challenging to stay in the Premier
Interview: Verizon Media’s Head of Video Product Management, Darren Lepke, talks new platform capabilities, their impact on fan engagement and the 2020 Super Bowl
Digital Sport’s Rupert Pratt sat down with Darren Lepke to hear how one of the world’s largest media technology companies are evolving their media platform to reinvent live programming and
Poll shows majority of Brits want sanitisation tunnels in sports venues
New YouGov study reveals full body sanitisation tunnels would increase public confidence in returning to busy environments such as sport venues (60%) In addition, the public feel personally confident with
Deandre Hopkins Joins Global Leader In Tech Wellness, Therabody, As An Investor And Athlete Brand Ambassador
Additionally, the Company Launches its New Creative Division, Therabody Media, with the Debut of “How Do You See You?” Featuring Hopkins Therabody™ has welcomed professional American Football player and businessman DeAndre
A New Era: Fed Cup Renamed Billie Jean King Cup By Bnp Paribas
The ITF has announced that the Fed Cup, the women’s world cup of tennis, has been renamed the Billie Jean King Cup by BNP Paribas. It is the first time
Verizon Media Launches New Platform Capabilities Designed To Evolve The Live Streaming Experience
New features and functionality include real-time multi-camera viewing and watch together social experiences, as well as OTT Smart Auction integration LOS ANGELES (September 16, 2020): Verizon Media has announced a
Football clubs must be managed as brands to conquer global markets
In its new white paper, the marketing and innovation consultancy TD Reply presents a novel approach to global brand management of European football clubs. This approach is already used by
World Athletics Appoints Nielsen as Official Research Supplier
World Athletics has selected Nielsen, the global leader in sports intelligence, media measurement and research, as its Official Supplier of Consumer Market Research Services, for the next four years. This
The Athletic Launches Elevated New Brand Identity and Campaign by Gretel
Subscription-based digital sports media company The Athletic has unveiled its new brand identity system in partnership with global design studio Gretel. The two groups collaborated to develop fresh positioning and a new
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