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Benfica launch innovative OTT platform
Benfica has become the first club in Portugal and one of the first in the world to launch a digital video platform featuring exclusive content produced daily for its fans. The
Tech is Reshaping How Fans Connect with Athletes via Sports Influencer Marketing
by Tunde Salau Historically, athletes had little direct interaction with their fans. They’d go out and give their all, but contact would be carefully moderated afterwards. Perhaps there’d be press
The ‘Decade Challenge’ trend has footballers reflecting, but was this a missed opportunity for marketers?
Social Media trends can pick up pace very quickly, especially if a celebrity gets involved and begins to engage with the public with their own contributions. As we ended the
