Archive
Liverpool join TikTok as social media platforms understand the need to attract sports teams
Liverpool’s creation of a TikTok account is a partnership between the two organisations. And it shows social media platforms understand how important sport is to them
Ferrari and Mercedes could take part in second Formula One docuseries
The two were notable absences for the first series, but the popularity of the docuseries might change their minds.
FIFA to organise a Hackathon with the aim of leveraging voice technology
FIFA are hoping to use the power of the crowd to leverage trends in voice technology for the good of football.
HOK and SAP Release Report on the Future of Esports Venues
The firms explore facility design opportunities and solutions for the fast-growing entertainment sector
Expedia and The Players’ Tribune team up to create “Travel Like a Champion” video series
The Players’ Tribune and Expedia have announced the start of a two-year partnership to activate the travel brand’s UEFA Champions League sponsorship.
UEFA and EA Sports announce date and venue for eChampions League final
The inaugural eChampions League final will feature the eight best Playstation FIFA players.
Some of the most interesting pieces of branded content in sport this week
How some of the brands with sponsorship portfolios in sport are using branded content deals with publishers to activate to great effect.
Champions League Final: A golden opportunity for publishers to get up off the mat
This weekend’s Champions League final will end one of the most thrilling editions of the competition, and it provides a lesson to sports publishers everywhere.
Sky Sports to stream Netball World Cup on YouTube
The Netball World Cup will not be behind a paywall despite rights owned by Sky Sports.
Borussia Dortmund to release behind the scenes documentary on Amazon Prime
German giants Dortmund are the latest team to bring out a documentary for an online, on-demand streaming platform.
