Archive

Influencer marketing is the answer for authentic and memorable campaigns

This is a guest post by Tunde Salau, Co-founder, AI-driven Influencer Marketing platform Vensy. “Authenticity is crucial to continued loyalty from fickle audiences,” says Ashley Deibert of Forbes Magazine. She

Pinsent Masons’ Annual Sport Forum: Some talking points for digital disruption

At Pinsent Masons Annual Sports Forum, innovation and progress was on the agenda.

The Future of Esports as a Stadium Sport

As esports grows, its special requirements will need to be met: stadiums that can host top esports tournaments will need to be built.

Eleven Sports to launch “world first” Watch Together product

Eleven Sports launches a new product allowing fans to watch games together over an internet connection.

OTRO’s launch adds another platform to the crossroads of sport and culture

OTRO’s launch brings a yet another new player into a crowded marketplace – but is the crossroads of football and culture a winning niche?

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