Archive

Snack Media selected by the PFA to run first ever monthly women’s award in their 111-year history

Snack Media – a leading independent sports digital media company and fan engagement experts – has been tasked by the Professional Footballers’ Association of England and Wales (PFA) to launch

Goal continues building eSports squad with signing of second player

Global online football publisher Goal has signed its second professional FIFA player. Danny Taylor joins Graham ‘GrayzaGoal’ McIntyre to complete Goal’s eSports team and become Goal’s first Playstation player. Prior

Not the time for posts: What do players do on social media when results go wrong?

When results go wrong on the pitch, what should players be posting off it? Atheer Al-Salim of Ear to the Ground investigates.

House of Highlights, Organic Growth and Getting the Brand Balance Right

House of Highlights went from nothing to 10.6m Instagram followers. The next step is to bring brands on board – how will they negotiate the tricky world of sponsorship?

The Premier League launches its own esports league – the ePL

The Premier League has launched its esports league – the ePL – and shows being big and professional means you don’t have to be the first to innovate.

What are the real questions we need to be asking about social media marketing

At SportsPro’s The Brand Conference the subject of social media marketing came up – and also one of the questions we should really be asking about social media marketing in sport.