Archive
Adidas and Twitter team up to stream high school American Football
Sportswear brands aren’t usually involved in live-streaming content – but could this be the start of brand engagement with the broadcasting side of things?
Bringing competitive La Liga games to the USA will have a huge effect on the Premier League
Moving La Liga games to the USA is a massive step, but what does it mean for other leagues.
Bayern Munich launch new AR app giving more benefits to fans in the stadium
Bayern Munich’s new AR app will give fans even more reason to watch games in the stadium instead of on the TV.
Digital Sport London: The importance of Influencer Marketing in a changing world
Brands and influencers have worked together for years, but in a changing world where trust is becoming paramount, how can we ensure that they can continue to work together to everyone’s benefit?
Manchester City’s Amazon documentary shows clubs needn’t fear giving away access
It was sheer dumb luck that Amazon caught one of the most impressive seasons in history, but Manchester City’s willingness to give them the access shows clubs don’t have to be fearful of outside publishers.
How Manchester City v Arsenal thrust social media front and centre
Arsenal v Manchester City was the biggest match of the weekend – and it thrust social media into the spotlight afterwards.
Man United and Wolves made the biggest splash as the Premier League returned to Twitter
The Premier League is back – but according to the numbers, who had the best weekend on social media?
How Team Sky’s riders stayed connected to win the Tour de France
Team Sky have won six of the last seven Tours de France. Technology has been at the heart of their success every time.
Three key questions ahead of the new Premier League season
A look at some of the key things to look out for across the new Premier League season.
AZ Alkmaar become the first Dutch club to run a Hackathon
Following in the footsteps of Manchester City, Chelsea and Arsenal, AZ have became the first Dutch club to host a Hackathon – what did they learn?
