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Why esports sponsorship is different from traditional sports
At Digital Sport London’s esports event, the panel looked at commercialisation in esports – and how it differs from the models we all know in traditional sports.
Daily Digest: Twitter dominates the news with raft of new partnership announcements
Today’s digest is all about Twitter, with the news about a raft of new shows to be launched on the platform from the likes of Formula 1, House of Highlights and much more.
Formula One partners with Twitter to broadcast new live post-race show
Formula One partners with Twitter to broadcast a new post-race Live Show.
Uncertainty about which games will be popular is a huge problem for esports
Esports isn’t just one sport but a whole host. And as the landscape changes all the time, who knows what’s going to be popular in a few years?