Archive

How the European Tour’s social media strategy brings new fans to the sport

The European Tour may have deservedly won awards for its social media content, but if their content has reached new fans and changed some opinions about golf, then that is the priceless reward.

Why esports sponsorship is different from traditional sports

At Digital Sport London’s esports event, the panel looked at commercialisation in esports – and how it differs from the models we all know in traditional sports.

Daily Digest: Twitter dominates the news with raft of new partnership announcements

Today’s digest is all about Twitter, with the news about a raft of new shows to be launched on the platform from the likes of Formula 1, House of Highlights and much more.

Why scrapping programmes is the wrong way for clubs to embrace digital progress

The EFL’s clubs will vote on whether production of matchday programmes is to remain compulsory, but clubs who wish to scrap them altogether are sending the wrong message.

Formula One partners with Twitter to broadcast new live post-race show

Formula One partners with Twitter to broadcast a new post-race Live Show.

Uncertainty about which games will be popular is a huge problem for esports

Esports isn’t just one sport but a whole host. And as the landscape changes all the time, who knows what’s going to be popular in a few years?

Man United’s ‘classy gesture’ to Arsenal shows how football reflects on its lost past

On the occasion of Arsene Wenger’s final trip to Old Trafford as Arsenal manager, football reflected on its own lost past.