Archive
Social media is a blessing and a curse for Liverpool’s tearful scapegoat
Liverpool’s Champions League final heartbreak showed up the blessing and the curse of social media on an unforgiving night.
Champions League final on YouTube: The home of football for UK fans
As BT Sport prepare to stream the Champions League final on YouTube, insights show that the platform is still growing as a place for UK fans to consume football.
National Teams on social are already starting to share that World Cup feeling
The build-up to the World Cup is underway, and many national teams are already innovating on social media. Is this a sign of things to come?
Play-off Prep: Aston Villa and Fulham mirror each other’s Twitter build-up strategy
Aston Villa and Fulham build up to the play-off final with a similar Twitter strategy.
Covering the party: Liverpool’s social media accounts build up to another epic final
Liverpool’s social media channels build up to their biggest match of the season.
How the Champions League Twitter account adds value for sponsors
As the build-up to the Champions League final ratchets up, it’s the perfect time for the official account to add value for its sponsors.
How the European Tour is using digital media to shake up golf
Innovating with new formats and using social media to its fullest extent, the European Tour’s recent award-winning performance shows golf is perfectly suited to the digital world.
Daily Digest: BT signs new deal and ESPN launch World Fame 100 2018
Derby County’s digital case study, Arsenal get new sleeve sponsorship and ESPN launch their World Fame 100 site. It’s today’s Daily Digest.
Hot Topics: Champions League build-up time and Cricket’s existential crisis
This week’s Hot Topics blog takes a look at how the long build up to the Champions League final and the World Cup is coupled with fast reaction to the game. And cricket’s existential crisis is the same problem every other sport has.
Wolfsburg and Lyon show football will do the talking at Women’s Champions League final
The Women’s Champions League final takes place on Thursday night – this time, the football will speak for itself.
