Archive

New Serena Williams Nike ad is an important milestone for promoting women’s sport

Nike’s new ad featuring Serena Williams is important for promoting women’s sport.

Cardiff City and the power of social media to plan for next season

It might not be the most glamorous piece of content a club has to create on social media, but done properly it can be a very important one for next season.

Copa 90 and Bleacher Report show sport and culture mix best on social media

Sport and culture have always gone together, but social media is amplifying it in a whole new way.

Formula E Twitter stream breaks new ground in Japan

Formula E’s Japanese Twitter live-stream is a first for the sport, but yet another example of the new kind of coverage social media can bring to live sport.

James Dickens joins Goal as the platform prepares for the World Cup

Former Head of Sport for Yahoo! joins Goal.com as they prepare for this summer’s World Cup.

Esports on the menu as Digital Sport Insider kicks off March’s monthly topic

Dan McLaren sits down with Joe Hills to chat about the difference between sim sports and ‘traditional’ esports on this week’s Digital Sport Insider.

Netflix’s “First Team” shows clubs a new way to reinforce their image

First Team: Juventus gives viewers a new perspective on the club and one other teams should think about emulating.

Finding Value in OTT: A Q&A with Fantastec Managing Partner Steve Madincea

Digital Sport caught up with Steve Madincea about Fantastec’s acquisition of OTT platform Colony and the future of live-streaming.

Borussia Dortmund to trial virtual advertising on pitchside LED ad board

New technology trialled in the Bundesliga could see the advent of a new way of placing advertising around the pitch during televised football games.

Fantastec confirms We Are Colony Acquisition

Fantastec Managing Partner Steve Madincea confirmed the company’s acquisition of We Are Colony, an award-winning OTT VOD technology company.