Players Tribune to expand to Europe, marketing at the Russia World Cup and how clubs are using social media to boost sponsor exposure

  It’s almost the end to another busy week, and a rare weekend off for most Premier League social media managers due to the international break. England take on Holland

Why Instagram is the main social platform in sport

As all the other platforms experience difficulties, Instagram is growing ahead of the rest. Can it become the main social media platform for sport?

Will the Premier League start its own esports league?

Other football leagues around the world are creating their own esports leagues – surely it’s only a matter of time before the Premier League does the same.

New York Yankees and Boston Red Sox could face-off in London

Major League Baseball wants to bring regular season games to the UK.

How AR glasses will kill smartphones, notes from 2018 SXSW and why Facebook will never be the same

  We’re now well and truly into conference season with Ad Week Europe taking place this week and SXSW already been and gone. If you couldn’t make it to them

Asics launches “I Move Me” campaign with refreshingly realistic portrayal of sport

Sportswear brand Asics launch new campaign with a focus on portraying sport realistically.

NBA tackles mental health issues with the help of the Headspace app

Such a live issue is a tough on to broach, but the NBA seems to have done a great job tackling mental health issues within its own league.

Arsenal Innovation Hub’s six finalists aim to change the fan experience at the Emirates Stadium

Arsenal’s innovation hub sees six finalists hoping to work further to transform the fan experience at the club.

Man United make second huge splash exactly one month after their last

Manchester United finally announce the launch of a women’s team exactly one month after finally launching a YouTube channel.

UFC proves its popularity in the UK, and why it’ll only grow in strength

UFC London creates the hype, and the Liverpool event will only continue the trend.