Archive

We Are Social extends its reach in sport by launching dedicated sports marketing division

Socially-led creative agency We Are Social has today launched We Are Social Sport, a dedicated team of sports specialists offering an experienced, social-first approach to sports marketing.

This Deadline Day may be big, but social will not reach summer levels of hype

This transfer window has seen plenty of big money moves, but the social media hype has not reached summer levels.

A lower league Munich derby could be very important for football data collection

A match in October between Bayern Munich reserves and 1860 Munich saw new technology tested out for the first time in a televised game.

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Olympic Channel partner with Snapchat to help engage new & young audiences

The multi-year agreement provides Snap with Olympic Channel original programming for Shows on Snapchat’s Discover page and assets for creative tools. In addition, Snapchat will produce Our Stories featuring archival footage provided

The Jockey Club appoints LiveWire Sport to support its major racing festivals

LiveWire Sport, the BAFTA-winning digital agency, has been appointed by The Jockey Club to provide content strategy, creation and delivery services for five of the world’s leading horse racing festivals in 2018

Man City’s latest social media campaign urges fans to support men’s and women’s teams equally

Portraying the men’s and women’s sides equally on social media shows Man City are committed to changing hearts and minds.

Are we going OTT about OTT? What we learned from Digital Sport Manchester

What you need to know about live streaming but were too afraid to ask.

Original content is now a must when announcing a signing on social

Manchester United’s announcement of Alexis Sanchez shows how quality content is now a must for new transfer reveals.

World Surf League and Facebook announce exclusive new partnership

World Surf League and Facebook sign up for exclusive streaming partnership, building on the success the league has had on the platform already.

Juventus and Netflix announce release date for docuseries First Team: Juventus

Juventus’ much-awaited collaboration with Netflix now has a release date – but what can we expect?