Bristol City show the power of social media to EFL Championship football clubs

It looks like goal gifs are the new starting lineup gifs. These days, football clubs are beginning to notice that social media is more than just a chance to stay

Weekly Wrap: Inter Milan innovate using their history while Bayern Munich look to the future

After Manchester City and Juventus signed deals with OTT streaming services Amazon and Netflix to create behind-the-scenes docuseries, and after Real Madrid launched a similar series with Facebook in recent

Podcast: Steven English of Williams F1 on the balancing act of social media

It doesn’t matter what your brand is, but if you have one at all then we’re long since past the point where we’ve accepted that a social media is a

2018 Sports Technology Awards Judging Panel Revealed

The 2018 Sports Technology Awards, the internationally recognized mark of excellence for tech-led innovation in sports, has announced this year’s judging panel. Amongst the names joining the panel for the

Former Manchester United player could show US Soccer how it’s done

The latest #DSLondon panel event brought together representatives from the UK arms of NBA, NFL and UFC to talk about what it’s like attempting to break a sport into a

Bayer Leverkusen’s impressive efforts to grow in North America could be about to bear fruit

Football clubs are the kind of institutions which are looked up to in a community. As pillars of their surrounding areas, there has always been some obligation to embody the

ONE Championship founder on 2018 expansion, Conor McGregor and promoting ‘Asia’s greatest cultural treasure’

Richard Clarke is a sports digital consultant, who blogs at and tweets @MrRichardClarke. He is also the Digital and Social Media correspondent for SportBusiness International.   ONE Championship is the stellar sporting success story

Bayern Munich to bring together global digital innovators for 4-day hackathon

German football giants FC Bayern Munich have announced today that they will hold their very first hackathon event, to take place at the Allianz Arena in Munich from 19 to

World Cup 2018 Series: A look at international football on social media in Russia

This is the second part of our series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport in the build-up to the 2018 World Cup in Russia. This

Why tennis could be at the forefront of merging live-streaming with TV

We’re moving into a new era of sports and media rights, and it doesn’t take a genius to see that coming. The rise of social media live-streaming has led to