Are Sky and the EFL teaming up to future-proof their output?

This week, big news broke about the future of live-streaming and sports broadcasting in the UK, with the revelation that Sky Sports and the EFL will stream midweek games from

NFL return – the opening weekend and the novelty of the social media game

After the first weekend of the NFL regular season, excitement gives way to normality. The hype and the buzz will still be there right up until the Super Bowl in

Transfer deadline day goals: How marketers can score with mobile search

This is a guest post by Tom Smith, head of biddable media at mporium. Transfer Deadline Day is a huge event in the world of football but many marketers are

Weekly Wrap – The real work begins as the NFL and Premier League are back

With the end of the summer period comes the autumn of sport. Regular seasons are upon us in the Premier League and the NFL, Premiership rugby is back. Sport is

Interview: NFL Game Pass – A Game Changer in the future of digital sports broadcasting?

The NFL is back. The first game of the regular season ended in a shock defeat for Super Bowl champions the New England Patriots at the hands of the unfancied

Facebook Watch tab to change the way we interact with sports teams, starting with Real Madrid

As Facebook looks to expand on the success of the ‘Live’ video platform which came to life over a year ago, the social media platform has rolled out its new

Arsenal follow Barcelona example with launch of Innovation Hub

Arsenal FC have today launched the Arsenal Innovation Lab to work with startup organisations to identify ground-breaking new fan experiences and move the club’s business forward. The Arsenal Innovation Lab

For VR and AR the hype is real, but Mixed Reality is where the future lies

Dan McLaren recounts his experience witht he Microsoft HoloLens at Soccerex 2017.

A day in the life: A typical day is never a typical one

This is a guest post by Adam Goldsmith, Activation Account Manager, Snack Media.  To write about a typical day in my role, as Activation Account Director at Snack Media, is

Why this world title fight could be a watershed moment for the future of live-streaming

Over the last few months it’s been clear that Facebook and Twitter are attempting to build up their portfolios of live sport, as the likes of Amazon Prime and other