Archive
Snack Media looks for new partners
The Snack Media network is growing and looking for new partners. Internet forums and message boards are the oldest form of social digital media and still command huge, loyal followings.
RESULT Sports ranks football clubs and their power on social media
Twice a year – once on the turn of the calendar year, and once at the end of the European football season – German digital communication and marketing experts RESULT
Making a once-a-year event relevant: The Open and year-round fan engagement
This week, one of sport’s oldest traditions tees off at Royal Birkdale, golf’s Open Championship: a huge undertaking over four days as organisers welcome the world of golf to the
Chelsea’s new WiFi making stadiums attractive again
Free WiFi connection is coming to Chelsea fans at Stamford Bridge for the first time next season, as the west London club has signed a deal with Ericsson, who will
OTT continues to grow as FINA dives in with deltatre
Last week, swimming’s governing body, FINA, announced it’s move into the OTT market through the release of FINAtv. It’s the latest in a string of announcements that have shown the growing
Roberto Forzoni, Andy Murray’s former psychologist talks about why and how tennis players choke
There are few non-life-threatening situations when an ordeal suffered by someone you’ve never met causes you pain. Watching a tennis player choke – or any athlete, for that matter –
Swansea City FC creates a new player information and wellbeing app
Over the last few months, football clubs have recognised the need to produce apps which work with their digital strategies. Organisations are now providing enhanced experiences and fan engagement software
Interview: Andreas Heyden, CEO at DFL Digital Sports GmbH
A summary of podcast with CEO of DFL Digital Sports, the digital arm of the Bundesliga, where he talked about his leadership being shaped by stint heading up a startup during 2008 financial crisis, OTT in sport and their 2025 vision of tech.
Aim High: MLB’s attempt to make the Great British public fall in love
Major League Baseball is gearing up for a charm offensive on the UK. The league has launched the MLB Battlegrounds campaign in order to woo the British audience and establish a foothold in a country where the sport has often been seen as little other than an American curiosity.
Wake up Sport: Don’t skimp on the hype
This is a guest post by Aalina Tabani, Assistant Director of Marketing for UNLV Athletics. Follow her on Twitter & Instagram: @aaleenz We’ve seen it time and time again, the
