Archive

Manchester United and Uber announce global partnership

Manchester United and Uber have today announced a global partnership, the first of its kind for the football club, which aims to enhance fans’ matchday experience at Old Trafford and how they connect

Captain Morgan’s and Captain Morgan – a lesson in seizing the moment

Leicester City’s Premier League title success seems like a distant memory at this point. The social media age allows for mass reaction to huge events before the fade into the

The FA Cup enlists Millennials to boost its relevance once again

The FA Cup has a problem. Every year, there seems to be more debate about the ‘magic’ of the cup. From what used to be the most prestigious footballing competition

NBA’s foray into Facebook Live excites fans – but only in India

On Sunday, the Golden State Warriors beat the Sacramento Kings in the first regular-season NBA game to be streamed on Facebook Live. Although other pre-season and exhibition games have been

Leading sportswear brands make a crucial distinction that makes everyone a potential customer

Maybe it’s just me, but watching Nike’s latest ad campaign ‘Time is Precious’ made me think about a new target audience for sports brands on social media. It created a

PGA Tour & Twitter strike exclusive content deal

The PGA Tour has announced plans to stream free tournament coverage on Twitter, with over 70 hours of competition across 31 tournaments exclusive to the platform. “Streaming PGA Tour Live programming to

European Tour uses VR to bring unique experiences to golf fans

One of the things that sets golf apart from most other sports is the scenery and setting you can enjoy – either as a player or as a fan. There

Interview with Chris Schlosser on how MLS has become fastest growing US sport on social + much more

The first podcast of 2017 is a great one with SVP for Digital at the MLS, Chris Schlosser the guest. He talks about he created his own job with a quite ballsy approach, wrote the first MLS digital strategy and how the MLS has become the fastest growing US sport on social since 2013.