Archive
What is ‘Dark Social’ and why are Adidas using it?
Over the summer, The Drum reported on a RadiumOne study that showed 77% of content from online publishers and marketers was being shared on Dark Social, only 23% was shared
Is Manchester United v Liverpool really going to be the cure for Sky Sports’ illness?
When ratings are poor, things look bad. But sometimes you have to look beyond the numbers and see what’s really happening. That’s the position Sky Sports are in at the
Digital Sport’s Weekly Wash-Up 14/10/16
BT Sport announce cricket line-up Michael Vaughan, Graeme Swann, Kevin Pietersen and Ricky Ponting have all been named on the presenting team for BT Sport’s upcoming international cricket coverage. The
Man City’s new iPhone offering is gimmicky – but that’s the whole point
Every week we’re talking about Manchester City in some sense, it seems. From their robotics partnership to their VR adventures. Even their new website and app is turning heads. They’re
PODCAST: BBC Sport’s Head of Digital & Radio, Ben Gallop, on 18 years at BBC, Rio 2016 + more
1-2-1 interview with BBC Sport’s Ben Gallop where Dan talked to him about Rio 2016, his 18 years at the broadcaster, opportunities for ‘minority’ sports with digital and what’s next for the BBC.
Intel enlist Michael Phelps for new ad, and hint at exciting times ahead for sport
Next Monday, look out for a new partnership between sport and technology, as Michael Phelps teams up with Intel. On Monday 17th October, Intel will launch their partnership with 28-time
The Hero Challenge is exactly what golf needs to survive
The European Tour’s latest innovation is a hit, and golf desperately needs it. To put it simply, millennials are ditching golf. It’s too exclusive, expensive and ultimately, dull. That is
Who Runs The World: ICC & HSE Cake launch Women’s Cricket World Cup campaign
The International Cricket Council (ICC) has launched an empowering campaign championing women’s cricket as England prepares to host the 2017 Women’s Cricket World Cup. The campaign, spearheaded by creative agency
PODCAST: Squawka’s Sanjit Atwal on the high’s and low’s of his entrepreneurial journey and what’s next for Squawka
Sanjit co-founded Squawka in 2011, with it being released to the public in time for the European Championships in 2012. Since then the business has won multiple awards and become one of the leading football publishers in the UK.
Sky Sports’ new initiative is a nod in the right direction, but there’s more work to do
Every now and then we rail against the stuck-in-the-mud ways of traditional broadcasters as they struggle to adapt to the digital world, but every now and then they do something
