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Interview: Alex Trickett, Global Sports Chair & Head of UK Sport at Twitter

Dan McLaren sat down with Twitter’s Alex Trickett to discuss his rise from aspiring journalist to Head of UK Sport via social media lead at BBC Sport. #Podcast

Twitter Lineup XIs show why lower leagues can’t compete with the Premier League

We know that football clubs like to play around on Twitter to see what works and what doesn’t. Clubs are all about protecting that brand and raking in that engagement.

Brisbane Heat launch immersive technology to link players to fans

Since its inception in 2011, the Australian Big Bash League has been at the forefront of innovation in cricket. The adrenaline-fuelled cocktail of fireworks, packed crowds and finest players in the world has flipped the

Man City demonstrate dedication to fans on digital with sleek annual report

Manchester City unveiled their annual report yesterday with a sleekly designed website that has become the norm for the club’s millennial-inspired media presence. Annual reports and financials, comprised of dense

Netflix rides earnings boost into possible ESPN deal

On the back of a quarterly earnings report on Monday that exceeded analyst expectations with sales that broke $2 billion (~£1.63B) for the first time, Netflix might have its sights

The 5 best reactions to the NFL’s GIF ban

The NFL’s new ban on teams shooting footage from inside the stadium and then sharing it on social media is not necessarily the most scandalous in its storied history of

Everton Partner with Liverpool Hope University for Data Driven Initiatives

Everton FC have announced a partnership with Liverpool Hope University, as the club aims to optimise its fanbase growth and commercial development using new technology and advanced research methods. The

MLS’s newest franchise team up with IBM to build their new connected stadium

The newest club to join Major League Soccer (MLS) will also add the latest technology to its stadium experience, as Los Angeles Football Club (LAFC) and IBM announced a partnership

eSports – a threat or an opportunity for traditional sports

A ‘bonus’ podcast where I, Dan McLaren, got to sit down with 3 people who really know the eSports industry. And we recorded it on the amazing studio boat owned by The Who’s Pete Townshend.

Facebook, Twitter & Amazon fight for the IPL

Facebook is the latest network to reportedly show interest in acquiring the digital rights to the Indian Premier League, joining Twitter, Amazon Prime and mobile group Reliance Jio. The fast-paced franchise