Archive
Trick or Tweeting: the Premier League’s best displays of Halloween spirit
Tonight marks the final night in the month of October, or as it is better known to those prone to mischief and merriment, the long-awaited holiday of Halloween. Partying, pumpkin
Why it’s wrong to view sports fans as undemanding turnstyle fodder
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash.
Interview: James Kirkham, Head of Copa90
Dan McLaren chat’s to James Kirkham, the man charged with taking Copa90, the worlds biggest online football channel (not just YouTube anymore), to the next level.
The secret behind sports sponsorship management
Sponsorship spending is increasing year over year. As IEG recently pointed out, sponsorship is predicted to reach US $60 billion by the end of 2016 – the majority of which
Five things we learned from the Digital Sport Summit
The #DSSummit16 at Villa Park in Birmingham was a roaring success – an entire day of ideas from some of the best and brightest in the digital sport industry in a
Anichebe’s Twitter gaffe reveals who is in charge
Social media has opened up the once-private lives of celebrities and stars, with fans able to gain personal views into their emotions, interactions and travels on a daily basis. The
French Ligue 1 announces new eSports league based on Fifa 17
The hype is beginning to solidify into something real. On Wednesday night, the French Professional Football League, the LFP, announced a partnership with EA Sports to launch e-Ligue 1 –
Digital Sport’s Weekly Wash-Up 21/10/16
BT Sport celebrates football art BT Sport has been advertising Champions League fixtures with a series of striking pieces of artwork that cover a diverse range of creative styles. You