Archive
PSG launch Virtual Reality app for fans
French football giants Paris Saint-Germain have launched “FANSPARC”, a new app dedicated to offering fans an immersive experience of the club’s stadium, Parc des Princes. According to PSG, the app brings the PSG community and
Dark Horses to join cricket’s end of season party at The Oval
Recently launched sports marketing agency, Dark Horses, has confirmed its appointment by Yorkshire Tea for its brand sponsorship of the Tea20 Charity Cricket Challenge at The Kia Oval this evening (Thursday 22nd September).
Twitter’s live streaming of the NFL was perfect – now if others would only catch up
We’ve talked for weeks about Twitter’s coverage of ten Thursday night NFL games, and up until now it’s all been speculative. Hypothetical analysis of a potential feat of exclusive online
Coca Cola at ‘competitive disadvantage’ thanks to its sponsorship deals
Ambush marketing seems to be a growing trend at every major sporting event these days. The official sponsors pay big money to sponsor a competition, but their activations – the
Man City in groundbreaking new robotics partnership
Over the last few years, football has been catching up with the technology curve. For a sport that is so popular around the world, it often lags behind other sports
Twitter releases apps to bring free NFL games to your living room
When Twitter decided snap up the rights to live-stream sporting events, it represented a watershed moment. The traditional broadcasters were becoming less and less relevant with each passing game, and
Formula E team up with University of Southampton to make a point about Global Warming
Over the last few years, Formula E has been making a splash. Formula 1’s competitor is notable for its success in moving its motorsport with the times. Its use of
Take off for Drone Racing as Sky invest $1m
Sky has announced an investment of $1m to deliver live drone racing to its UK viewers. The broadcaster’s partnership with the Drone Racing League (DRL) will include ten one-hour episodes on
Follow the behind the scenes of the Paralympics with Samsung’s athlete bloggers
After the lull and post-Olympic blues come the Paralympic games in Rio. The games are only a weekend old, but already medals have been handed out, and plenty of action
Snapchat to launch Paralympic Live Story
Snapchat struck Olympic gold when over 50m people watched the Games on the platform, with broadcasters including NBC and the BBC using the app to reach a millennial audience. They
