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The Olympic Games is a game changer for innovation – and that’s why we love it
The Olympic games is a great place to see innovation. From the athletes on show innovating in their given sports to the coverage, the advertising, the architecture and organisation –
Lucky Generals launch sports marketing startup, with Simon Dent taking the reins
Lucky Generals today announced the introduction of its sports marketing agency, Dark Horses. It’s the first launch within the Lucky Enterprises holding group structure, and is being headed up by former
The ‘Netflix of Sport’ is the game changer everyone has been waiting for
The sports industry is a huge money-spinner. From the grass-fed cash-cow that is the Premier League to almost any other sports league or team you can think of, someone will
Samsung backs smart shoes to improve your golf game
Uncover any problem and it’s only a matter of time before people start thinking about how to solve it. Technology is a monument to humankind’s laziness. We’ll go to great
The Man United and EA Sports partnership is new ground for sports sponsorship
Manchester United have a new official partner. On the heels of the Premier League football club’s official formal footwear partner, and their official medical systems partner, Manchester United now have
Wilson launches Connected X American football and blurs Virtual and Actual reality
Kids these days. They need complicated technology and video games to keep their attention. When we were kids, all we needed was a ball – a bit of leather with
Are bots the future of sports journalism?
With 306 events over 28 different sports, there are a lot of medals to be won and a lot of sport to report on. Not only are there so many
Technology advancement brings rich rewards for sports industry
The inflation-busting deals being secured by sports rights owners around the world are showing us the unwavering value of live sports. Despite profound advances in technology and entertainment over recent
Rio 2016 shows that even in the digital marketing era, age-old principles apply
The Greatest Show on Earth has entered our lives. Swimmers and cyclists entertained us this weekend, fighting it out for medals, world records and glory, and other sports will get
English Football League celebrate the people behind the scenes with #EFLstories
To mark the start of the new football season, the English Football League (EFL) has launched its #EFLStories campaign to tell the stories of all the people who help make
