Archive
Brand value index for footballers shows just how much individuals are worshipped
Last week, The Drum published an article on the brand value that Premier League footballers possess, and how that value has changed since the start of the new Premier League
Digital Sport’s Weekly Wash-Up 19/8/16
US Soccer trials first video replay technology Football fans, it’s finally here! Video referral technology has been trialled for the first time as football follows every other sport into the
West Ham’s sponsors show the battle between sponsorship and authenticity
When you agree to sponsor a football club, you’re making a big decision. Football is a big-money business, and you can get yourself a lot of exposure – but if
The number one piece of social media advice? Don’t do a Charlton.
You’ve probably wondered about social media best practices – what you should do to engage your audience or to make them more inclined to support your organisation or buy your
Carling and Sky Sports set to launch multi-platform Friday Night Football Show
Carling, the Official Beer and Cider of the Premier League, has partnered with Sky Sports to launch a brand new football show, designed to offer fans an alternative view of
Cardiff Blues use Beacon technology to bring fans through the gates
As the new season begins in many sports, clubs across the country are trying to decide how to attract fans to stadiums. If you don’t have some of the world’s
TAG Heuer’s partnership with the Premier League makes life easier for referees
At the start of the new football season teams have new kits, players have new boots, and fans have new players to shout for. Everyone loves a shiny new thing
VR company Laduma launches exciting new partnership with LA Galaxy
Major League Soccer club LA Galaxy have teamed up with VR company Laduma to create unique VR content for fans. The content itself is exciting for LA fans, featuring players
How do you make your brand more global? Nike show the answer is making it more local
How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse
Despite the scandals, sport is still able to articulate the human experience
Over the past couple of years, sports administration has suffered scandal after scandal. From doping to financial irregularities, corruption and bidding bribery, it seems that no sport is safe. It
