Archive
Digital Sport Weekly Washup 08/07/2016
With Rio 2016 just around the corner, Samsung have released their video “The Chant”. It is looking at the story of Margret Rumat Rumat Hassan and the pride of a
Standard Life follows Andy Murray in ‘Master Your Dreams’ campaign
The penultimate film in the compelling ‘Master Your Dreams’ series created by Standard Life attempts to capture the weight of expectation which sits upon the shoulders of one of Britain’s
Sports stadiums must embrace technology to bring fans new experiences
Television coverage of sporting events has reached a zenith. Everything is televised, and the very biggest events are covered from every angle. Every camera angle, every analytical angle and across
Tottenham Hotspur unveil new kit on Facebook Live
After Chelsea FC became the first club in the Premier League to unveil their new home kit on Facebook Live, Tottenham Hotspur have released early this morning their new kits via
The Open embraces video for on-course spectators and broadcasters alike
One of the world’s oldest sporting events takes place next week as the 145th Open Championship tees off at Royal Troon. It will, as always, be beamed around the world
Somerset Cricket introduce live replay technology on social media
A new partnership between Somerset County Cricket Club and technology providers My Action Replay has allowed the club to share instant video highlights across social media during Pakistan’s warm-up game
Wimbledon: our first look at live sports on Twitter
Today we have been given our first glimpse at live sports on Twitter. The platform is streaming Wimbledon in HD – in partnership with ESPN – alongside a feed of relevant
Manchester City sign their first FIFA eSports player
After West Ham became the first club in the Premier League to sign an eSports player, Manchester City have also followed suit. They have revealed this morning their fourth signing
VR startup Laduma rolls out unique 360-degree content for Wimbledon
Wimbledon has unveiled an incredible 360-degree video experience to discover the All England Club from an exclusive perspective. The video – produced in partnership with Laduma – is a 360-degree virtual
Is Formula One failing to capitalise on social media exposure?
Major sporting events are obvious money-spinners. From the revenue created by spectators who fork out their wages in order to watch, to big-money advertising and corporate sponsorships, every sport is
