Archive
The digital revolution: a chance for minority sports
With talk about the digital revolution leading to a fundamental restructuring of the linear digital strategy of many sports governing bodies, those who work for or with less mainstream sports can be
Liverpool FC first team in the Premier League to give fans 360° experience
Liverpool FC have today announced a LIVE 360° view of this evenings Huddersfield Town friendly, offering fans a unique and fully immersive viewing experience.
Gatorade narrates Bolt’s journey in 3D animated film
Sprinting star Usain Bolt has teamed up with Gatorade to release a wonderful animation based on his life story. Titled “The Boy Who Learned To Fly”, the video was created by MoonBot Studios and
Original NBA programming and exclusive video coming on Twitter and more
NBA and Twitter just announced an expanded content partnership that will bring exclusive original live programming and more video to Twitter, Vine and Periscope. The NBA, through its NBA Digital
Data and Fan Engagement: The Symbiotic Relationship
Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.
EFL Digital announces new partnerships
EFL Digital (formerly Football League Interactive FLi) is today delighted to announce the dual appointment of Realise and NeuLion as its new long-term digital partners. Following one of the most
San Francisco Giants show just how important embracing technology is
One of the challenges that the modern world presents for sports teams is the evolution of technology. Technological advances have led to greater choice in everyday life as well as
Digital Sport’s Weekly Wash-Up 15/07/16
Sports teams create ‘Pokemon GO’ playgrounds One minor difficulty with Pokemon GO is that some of the ‘Pokestops’ aren’t always convenient to get to. Some may be in the middle