Archive
Digital Sport’s Weekly Wash-Up 29/07/16
Reading FC’s kit launch is out of this world As usual, this summer has become a clutter of kit launches, transfer rumours and player signings. Clubs must do everything in
Twitter continues sports push with Premier League deal
Twitter has today announced that Premier League football highlights will be broadcasted for the first time on the platform this season. In a deal between the social networking service and
Audi launch player performance app for MLS fans – but is it actually useful?
Adapting the sport for modern technology is perhaps football’s biggest challenge: the global game is an inherently conservative one. From its reluctance to incorporate video replays right through to the
Man United star Anthony Martial reacts badly to slight – but what did we expect?
A young sports star just making his way in the world of the elite is always confronted with a new and different vista. It’s no longer simply enough to be
Twitter announces new partnership for major leagues in USA
Twitter announced today that it will live stream weekly games from Major League Baseball (MLB) and the National Hockey League (NHL). 120 Sports, the OTT network, will also produce an
Nike releases powerful ad ahead of Rio Olympics
In this new Nike ad spot called “Unlimited Future”, the American actor Bobby Cannavale does a motivation speech in a nursery with dozens of babies of all backgrounds. During the
How non-sponsors are muscling in on tournament exposure
Major sporting events have the power to become all-encompassing. When a World Cup or European Championships comes along, there’s always the potential for an entire country’s workforce to down tools
Digital Sport’s Weekly Wash-Up 21/07/16
Villarreal to supply away-day travellers with audioguides…through the kit. To celebrate their return to the Champions League big-time, Spanish side Villarreal have incorporated a unique digital dimension into their new
Sport Industry NextGen opens for entries
Sport Industry NextGen in partnership with Barclays has opened for entries to find the next group of leaders poised to set the sport industry alight with their talent.
Apple’s F1 bid would bring live streaming of sports right into the mainstream
Are Apple about to buy Formula One? That’s the link that one of the sport’s most respected journalistic voices, Joe Saward, is making. It would be unlike Apple to buy
