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Queen Serena the highest paid female athlete but not yet the most popular

Serena Williams may have just been announced as the highest paid female athlete according to Forbes but she still can’t crack it when it comes to being the most popular on

Adidas asserts social media dominance of competition ahead of 2016 EUROs

Despite sharing the brand limelight with Nike and Puma at this month’s EUROs, adidas has ruled the roost on social media before the start of the tournament, dominating the mentions across

What can make traditional broadcasters relevant again?

Ok, ok, so the title may be a little harsh. But regardless of your viewpoint on the broadcaster/agency/digital platform paradigm, there’s no denying that traditional broadcasters are on a collision

Digital Sport’s Weekly Wash-Up 03/06/16

Dallas Cowboys use high-tech footballs for training The Dallas Cowboys are now using footballs that whistle when a player holds a ball tightly and with correct form, in a plan to

Samsung rolls out first 360-degree content for NBA Finals on Twitter

Just in time for the 2016 NBA Championship Finals, Samsung has partnered with Twitter to deliver 360-degree content including advertisements in what is a first for the platform. It will

Heart rates light up the SCG with stadium activation

We’ve heard about wearable tech for athletes, but what about wearable tech for fans? Australia’s largest health insurance organisation, HCF, has delivered a brilliant stadium activation for fans of the Aussie

L’Équipe lets fans explore all 10 Euro 2016 stadiums in stunning 360°

L’Équipe have created an incredible immersive experience in the build-up to Euro 2016. The French media company has introduced a comprehensive guide to the tournament’s stadiums, featuring immersive photography as

Wimbledon: Traditional on the court but at the heart of digital innovation off it

When it comes to the All England Lawn Tennis & Croquet Club, many things are off limits, or at the very least, viciously protected. Such things include the size of