Archive
England to provide live updates via direct messages during the EUROs
England Football will deliver live updates directly to Twitter users’ inboxes during their match against Wales in Lens on Thursday. Formally announced on Wednesday, all fans will have to do to
Nike introduces Pro Genius Mental Training to the Nike Football App
Nike have introduced ‘Pro Genius’, a series of interactive mental performance games and tools to help players think, predict and react as fast as the pros. Available on iPhone and
This EUROs 2016 survey identifies the ‘typical EURO 2016 fan’
As time ticks down to the start of the 2016 EUROs, Snack Media has released a detailed infographic about the typical EURO 2016 fan and how fans will consume content
Yahoo researchers predict the winner of the EUROs
In a slightly unique digital perspective of the 2016 European Championships, Yahoo researchers have teamed up with Tumblr and Opta to determine the winner of the competition. Starting by analysing
Nike hits back with EUROs ad magic in “The Switch”
Nike has launched its latest campaign on the eve of the EUROs, unveiling an impressive and lengthy ad called “The Switch”. In the wake of adidas’ dominance on social media as
Beats remains master of ambush marketing with new ad ahead of EUROs
Beats by Dre has continued its reputation as a master of ambush marketing after releasing its new ad starring football superstars Harry Kane, Antoine Griezmann, Mario Gotze and Cesc Fabregas.
Zlatan Ibrahimovic uses Facebook Live to launch sports brand
On Tuesday, Swedish football superstar Zlatan Ibrahimovic launched his own sportswear brand via Facebook Live which included a live Q&A with fans and journalists Named A-Z, the sportswear brand is,