Archive

England to provide live updates via direct messages during the EUROs

England Football will deliver live updates directly to Twitter users’ inboxes during their match against Wales in Lens on Thursday. Formally announced on Wednesday, all fans will have to do to

Nike introduces Pro Genius Mental Training to the Nike Football App

Nike have introduced ‘Pro Genius’, a series of interactive mental performance games and tools to help players think, predict and react as fast as the pros. Available on iPhone and

EUROs teams as seen in the ‘digisphere’

With football clubs like Real Madrid, FC Barcelona, Manchester City and Juventus paving a way forward in the ‘digisphere’, particularly in the 2015/2016 season, we’ve come to expect big things

Achievement Unlocked: Adidas celebrate ambassadors at Euro 2016 with instant campaign

Adidas has created a series of videos promoting its ‘First Never Follows’ campaign, celebrating their ambassadors and promoting their latest boots, the ‘Mercury Pack’. The German brand dominated its competitors on social media

This EUROs 2016 survey identifies the ‘typical EURO 2016 fan’

As time ticks down to the start of the 2016 EUROs, Snack Media has released a detailed infographic about the typical EURO 2016 fan and how fans will consume content

Digital Sport’s Weekly Wash-Up 10/06/2016

Man City sign Giphy After completing the deal for İlkay Gündoğan, Manchester City have struck their next partnership of the transfer window: with a GIF search engine. Giphy will host a dedicated MCFC

Yahoo researchers predict the winner of the EUROs

In a slightly unique digital perspective of the 2016 European Championships, Yahoo researchers have teamed up with Tumblr and Opta to determine the winner of the competition. Starting by analysing

Nike hits back with EUROs ad magic in “The Switch”

Nike has launched its latest campaign on the eve of the EUROs, unveiling an impressive and lengthy ad called “The Switch”. In the wake of adidas’ dominance on social media as

Beats remains master of ambush marketing with new ad ahead of EUROs

Beats by Dre has continued its reputation as a master of ambush marketing after releasing its new ad starring football superstars Harry Kane, Antoine Griezmann, Mario Gotze and Cesc Fabregas.

Zlatan Ibrahimovic uses Facebook Live to launch sports brand

On Tuesday, Swedish football superstar Zlatan Ibrahimovic launched his own sportswear brand via Facebook Live which included a live Q&A with fans and journalists Named A-Z, the sportswear brand is,