Archive
QPR officially unveils its new crest after social media consult
Championship side Queens Park Rangers has released its new crest after a six month crowd-sourcing campaign that was launched in July 2015. After announcing that the 2016/2017 season would be
Digital Sport’s Weekly Wash-up 6/05/2016
Juventus broadcast training session with live 360° video Juventus continue to lead the way in digital engagement. They went crazy on social media after claiming their fifth Serie A title in a row
A guide to stadium technology at the 2016 EUROs Part One
In the first of a two-part series, Marie Binet, Head of Insight at Stadia Solutions – and French football fan – runs a slide-rule over the stadium tech that fans
Biggest clubs in world sport to discuss digital innovation at SportHackTag
Representatives from a collection of the biggest clubs in world sport will converge on the Emirates Stadium in North London for the SportHackTag event to discuss digital innovation. Taking place
GoPro launches video series to celebrate TDF deal renewal
GoPro has launched a new video series focused on competitive cycling to celebrate the renewal of their deal with Tour de France organizer ASO. Called “Beyond the Race – an inside
Introducing BeatBot, PUMA’s “raceable” robot
Usain Bolt has finally met his match…and it arrives in the form of a robot. Puma has launched BeatBot, a device designed by a group of MIT engineering graduates to push
Chelsea FC take to Facebook Live to unveil new kit
Football giants Chelsea FC have released their new kit via a Facebook Live stream that features stars Eden Hazard and Ruben Loftus-Cheek. In a television broadcast-like stream on Facebook Live
Europcar takes Arsenal fans behind the scenes
As part of the ongoing digital activation with Arsenal FC, Arsenal fans were treated to a behind the scenes Q&A session with three prominent gunners. Posted to the Europcar Sport Twitter account, Petr
UEFA tests VR cameras at Champions League semi finals
UEFA has rolled out the testing of the Nokia OZO 360 virtual reality camera at both Champions League semi finals between Manchester City and Real Madrid and Atletico Madrid and
Brands harness Leicester’s heroics
Leicester clinching the Premier League title triggered an 86% increase in normal Twitter activity in the UK. While the win was certainly unexpected at the beginning of the season, social
