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England fans inspired to #Believe as Mars launch their latest campaign

Mars has launched the new #Believe campaign involving the England football team aimed at tapping into the excitement and anticipation ahead of Euro 2016. The brand has been official supporter

A guide to stadium technology at the 2016 EUROs Part Deux

In the second part of a two-part blog about UEFA EURO 2016, Marie Binet, Head of Insight at Stadia Solutions, looks at the role stadium connectivity will have in this

Steph Curry’s stats on NBA 2K to be maxed out

To celebrate Golden State Warriors superstar Stephen Curry becoming the first ever unanimously elected MVP for the 2015/2016 season, his stats on the popular video game NBA 2K will be

Champions League final to be shown on YouTube free of charge

BT Sport has confirmed that the Champions League Final between Real Madrid and Atletico Madrid at the San Siro on 28 May will be shown live on BT Sport’s YouTube

Dealing with social sabotage, the F1 World Champions’ way

The 2016 Russian Grand Prix brought a mixed bag of emotions for the MERCEDES AMG PETRONAS Formula One Team. The team managed to secure another 1-2 finish and picked up

When social media interaction goes wrong

Some brands, organisations and rights holders have successfully grasped the notion of using social media platforms to facilitate interaction between talent and fans. The ability for them to reach out directly to

It’s ‘Game On’ or ‘Game Over’ in NB football’s latest digital campaign

New Balance Football has released two new pairs of boots, using a number of its ambassadors to promote the new products via social media. Premier League footballers Alvaro Negredo, Jesus

Vauxhall launches #GetIN campaign ahead of EUROs

England football stars Jamie Vardy, Chris Smalling and legend Robbie Fowler have launched Vauxhall’s #GetIN digital campaign ahead of the EUROs in France kicking off on 10 June. Attempting to

English cricket is bouncing back via social media

For cricket fans, yesterday’s Telegraph Sport headline “Cricket in crisis” was alarming to say the least. There are growing concerns over the future of domestic cricket in the UK, with a

Sky launches Premier League VR Trial

Fans in the UK may soon be able to watch the Premier League in VR after Sky Sports trialled the technology for the May 8 league game between Manchester City