Archive

Formula E to launch the first eSports motorsport championship

In partnership with ESL, the world’s largest eSports organisation, and Microsoft, the fully-electric motorsport championship FIA Formula E will launch a global eSports motorsport tournament on Forza Motorsport 6 named “Race Off

Why Twitter is the go-to platform for sports lovers

Celebrating its 10th birthday, Twitter has, like every social media platform, experienced its highs and lows. And as the platform has been seen to plateau over the last 12 months,

PSG appoints its official chauffeur in new deal

French football giant Paris Saint-Germain has signed a partnership with the French and European leader in individual transportation, Taxis G7, which will become the club’s official chauffeur. Under the new deal, the

Connected stadiums mean the end of the big screen

With the integrated world of digital and sport, there have been two mediums within sport that have never even been slightly related – the smartphone and the stadium’s big screen.

Digital Sport’s Weekly Wash-up 18/03/2016

Nike launches the first-ever self-lacing shoe Announced some months ago, Nike has finally unveiled its self-lacing shoe, the sneaker of the future, named ‘HyperAdapt 1.0’. Nike has used its ambassadors to

A football table to connect French players and fans

Ahead of the next international friendly window at the end of the month, French Football Federation’s partner Volkswagen is launching a new fan experience including the first-ever digital football table

Australia to get 24/7 Premier League channel

After months of deliberation and boardroom meetings, Australian telecommunications company Optus has launched plans for its football offering which include launching a channel that will show the Premier League 24

Juventus FC launches a Chinese social network

Italian football giants Juventus has launched yet another first for a European football side in China with a specially designed social network aimed at increasing engagement with the side’s Chinese

Fan engagement as a strategic advantage

Next month, on 13th April, I will be chairing what promises to be the most interesting/inspiring panel session at the Sports Analytics Innovation Summit!

Messi stars in new ad campaign against bullying

FC Barcelona Superstar Lionel Messi is back in Ooredoo’s new advertising campaign against bullying. Partners since 2013 when Messi teamed up with the Qatari-based company to produce their first advertisement,